The central nervous system consists of the brain and the spinal cord, while the peripheral nervous system consists of the nerves outside the central nervous system. We may either process it through the central route or through the peripheral route. The central route tends to be more durable and more likely to influence behavior. This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your . 1. occurs when people are influenced by incidental cues, such as a speaker's attractiveness. Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Role of Somatostatin in the Regulation of Central and ... Central route to persuasion is a concept from elaboration likelihood model by Petty and Cacioppo. 11/16/21, 7:36 PM PSYCH 140 Exam 3 Flashcards | Quizlet 4/9 Upgrade to remove ads Only $35.99/year Perseverance Beliefs Beliefs stay even when there are evidences disprovethat beliefs 2 Routes to Persuasion Central route Peripheral route Central route Quality and strength of the argument Ex: Use statistics Peripheral route Non-issue aspect: Use . PN can be delivered via peripheral intravenous access, but this route is appropriate only for formulations of modest osmolarity (e.g., less than 900 mOsm or 10 g of dextrose per 100 ml), since small veins quickly sclerose and become useless for further infusion. PDF Routes to Persuasion, Central and Peripheral In this guide, we summarise the most common routes used to administer drugs, the advantages and disadvantages of each drug route and examples of dosage forms that are used to deliver the active drug to the intended site of action in the body. the elaboration likelihood model explains this by suggesting that _____. Describe the central route to persuasion. The central and peripheral route come from the ELM, which is a model that tells us when people should be particularly likely to elaborate or not elaborate on persuasive message. Central Route to Persuasion: Definition & Examples - Video ... Determining which "route-to-persuasion" the opposing party is applying and how to best appeal to that "route" is a crucial skill for the effective negotiator. Drug reaches the stream of blood immediately having full access to the entire body and hence, rapid action is produced rendering this route to be the most efficient in life-threatening situations. Determining which "route-to-persuasion" the opposing party is applying and how to best appeal to that "route" is a crucial skill for the effective negotiator. Persuasion. Typically, how motivated the user is to achieve a goal on a design will decide which route of processing he/she takes, although both are often used in some combination. Credibility. A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral 6 Central route is to _____ as Peripheral route is to _____ argument, perceptual cues 7 how does Relevancy impact an argument Relevancy to a person's goals and interests contributes to the level of effort he or . The elaboration likelihood model (ELM) is a psychological theory that addresses the process of persuasion. 133 terms. patents.justia.com Advantages of intravenous route of drug administration. Identify each example as illustrating either a central route of persuasion or a peripheral route of persuasion. D. All of the above So, I am sure you predicted at this point that when someone is following the central route, they are going to be more persuaded by solid arguments. Central Route Persuasion. What is the difference between the central route and the peripheral route to persuasion quizlet? Step-by-step solution. Central Route. The routes of persuasion are central and peripheral. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). 21 Oct. We were talking about peripheral routes and central routes in class and it made me realize that a lot of car commercials use peripheral routes to reach the potential customer over central routes. Question: audience will influence the persuasiveness of a message. Occurs when interested people focus on the arguments and respond with favorable thoughts. central routeSELECT A LABEL Correct label:performing a cost/benefit analysis . Under the central route to persuasion, a message recipient is viewed as: a. lacking the motivation to process a message b. having a low level of involvement and relying on imagery processing kyrar04. The peripheral route to persuasion is one of the two factors in the elaboration likelihood model which consists of two different routes: central route processing (hyperlink?) This type of processing requires less effort and allows us to react to persuasive messages automatically. Saved The central route to persuasion involves effortful cognitive processing, where we retrieve what we already know about something from long-term memory to evaluate arguments made by the persuader. There are two routes that can be taken in order to effectively interact with both types of . In short, central persuasion requires two elements: sufficient arguments and information in the message to analyse this and the recipient's willingness to engage in elaboration. Resist counterpersuasion. In the peripheral nervous system, a collection of neuron cell bodies is called a ganglion (plural: ganglia). B. Central route and peripheral route. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). Other Quizlet sets. Question 2 options: True False Question 3 (1 point) Saved There . 2. distractions serve as cues for rewards and punishments concerning being persuaded. Predict future behavior. Bioavailability is 100%. Other Quizlet sets. 14 terms. 1. distractions take up most of the person's peripheral processing ability. joey . YouTube. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. It is a process of getting influenced by facts and reasoning. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). Central VS. If these conditions aren't met, then we follow the peripheral route. Each route offers effective persuasive techniques but differ in success depending on the person receiving the message. The central route to persuasion tends to be rational and information-based. . Buccal Route 4. So when we're talking about the central route, that is essentially using data or fax in order to try to convince people based on that information. intro to paralegal studies first exam. The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.For example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but not on what he is saying because it may be correct . November 22, 2020 by Arindra Mishra. C. Persist over time. P&C say of this route: 'Under the Central Route, persuasion will likely result from a person's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.'. Central Route Processing. based on the idea that . Explain your answer. Petty and Cacioppo demonstrated in their research that we process information in two different ways. Examples of cues used in peripheral route persuasion include all of the following except _____. Central Venous Access Introduction Central venous cannulation provides a more stable and reliable route of venous access than peripheral venous cannulation. Introduction. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). This is an advertising model created in the 1980s as a marketing tool that reveals how persuasive an embedded message is within an advertisement. 100 % (4 ratings) for this solution. This model proposes that persuasion happens through two routes: the central route and the peripheral route. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. research shows that a person who is distracted from a message is more likely to be persuaded by that message. Peripheral Routes to Persuasion. 12:49 am. In contrast, the peripheral route involves. This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. Using a peripheral route of persuasion due to. . This method focuses on facts and the content of the message in order to convince the listener, as opposed to relying on peripheral factors like the personality of the speaker, or how the message was delivered. 1. The peripheral route, or "short cut", is enacted when individuals base their judgments on simple cues, or impressions, rather than actual information. The central route is intended to produce enduring agreement. Central route of persuasion is more effective longterm in maintaining the persuasive efforts employed. Workers Comp. These two "routes to persuasion" are 1) the "central" route and 2) the "peripheral" route. There are two major routes of persuasion: central and peripheral. What are the four elements of persuasion? Such cues might be source. Somatostatin (SST), also known as somatotropin release-inhibiting factor, is a growth hormone inhibitory peptide that was first discovered in the hypothalamus in 1973 [].SST distribution is not restricted to the hypothalamus; instead, it is widely distributed in the central nervous system (CNS) and many other peripheral tissues including pituitary, pancreas, thyroid, and . Central route to persuasion. People. Route Peripheral PN. and peripheral. Chapter 2. Study the definition of the central route to persuasion . 80. occurs when interested people focus on the arguments and respo…. Conversely, when elaboration is lower, people use peripheral route processing where they are influenced by rules of . mcfraser7797. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. In addition, normative and. They are central route persuasion and peripheral route persuasion. Central Route Advertisement Design Dalam Elaboration-Likelihood Theory, persuasi terjadi melalui dua rute, yaitu central route dan peripheral route. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions. Attitudes changed through critical analysis (central-route processing) are stronger and more resistant to change than attitudes changed through lazy thinking (peripheral-route processing). The best example of the peripheral route of persuasion among given options is the first statement that is anti-smoking advertisements that depend on celebrities such as actors, sports players, and other spokespeople advocating for a reduction in the use of cigarettes.. Peripheral route to persuasion. Roman Trade and Travel Notes. This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. arguments in a persuasive message. 2. what is the central route? In peripheral route processing, the target audience doesn't care about the message. a. We are going to respond based on peripheral cues, like credibility, attractiveness, etc. . Additionally, what is the elaboration likelihood model quizlet? c. attractive models. persuasive cues that are peripheral to the message content. Two "Routes" to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two "routes" to persuasion: central and peripheral. The elaboration likelihood model is a theory of persuasion that explains that you can motivate people via one of two processing routes. The central route is enacted when individuals carefully listen to, think about, evaluate, and mentally elaborate on information before making a decision. Thus, the motivation to process the message will determine the route that it takes. This video focuses on Petty and Cacioppo's dual-process model of persuasion that features central and peripheral route processing. The central route to persuasion occurs when an individual is persuaded to do something based on the arguments or content of a message. These routes are the central route and the peripheral route. For example, you might decide to vote for a particular political candidate after hearing her speak and finding her logic and proposed policies to be convincing. 116 . Specifically, it is a "dual-process" theory - that is, a theory that explains that there are two routes through which persuasion takes place, the central route and the peripheral route. Which individual is processing an argument on the central route of persuasion? The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. An individual who is using the "central" route will be more engaged in . The central route implies a higher probability of elaboration. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. Peran orang lain sangat dibutuhkan untuk menunjang kehidupan. A credible communicator is perceived as both ex…. central route are postulated to be relatively enduring and predictive of behavior {Cialdini. This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. Peripheral Route Processing. What is peripheral route persuasion quizlet? Sublingual Route 3. The elaboration likelihood model assumes that under conditions of high-involvement processing, the consumer normally takes what is called the peripheral route to persuasion. Peripheral Route to Persuasion takes place when. Fill in the blanks to complete the passage about one of the findings central to social identity theory. We could look at two different rafts of persuasion. This model offers two different routes people can take in order to figure out how to persuade others. Low elaboration, or peripheral route processing, means the opposite. Start studying Final exam part 1: Peripheral and Central Structures of the Human Nervous System. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. b. positive emotions. When it comes to advertising techniques there are two types of consumers that are important, they are highly involved consumers and uninvolved consumers. When elaboration is higher, people use central route processing requiring conscious cognition. Web. Central Route Processing. Other Quizlet sets. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986).
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