, - In this study, 107 . The term "elaboration" refers to the cognitive act of analyzing a persuasive argument. These limitations are presented and discussed along with suggestions for research. Figure 4. IHPT is proposed and offered as an explanation for why some types of instructor-generated humor result in increased student learning and others do not. Conversely, when elaboration is lower, people use peripheral route processing where they are influenced by rules of . That . The theory and Techniques . Even if this is the case, it is by no means a perfect theory. Think Insights - Elaboration Likelihood Model: A theory of ... Given modern communication contexts, it is appropriate to question the model . The ELM suggests individuals use a dual process of thinking. 4. The ELM explains the process of _____ by posting that Applying this principle to green products can present the effect of prior knowledge and perception about product positioning on shaping one's attitude toward green products. 1465 Words6 Pages. Elaboration Likelihood Model - A Theory of Persuasion Strengths and limitations of the cognitive response theory 1. It establishes that different persuasion forms are effective in different conditions for . Elaboration Likelihood Model of Persuasion: Central vs ... The ELM was created to provide a framework to help explain the many seemingly inconsistent findings in the persuasion literature. Elaboration Likelihood Model Mark W. Susmanna, Mengran Xub, Jason K. Clarkc, Laura E. Wallaced, Kevin L . The Elaboration Likelihood Model ( Petty and Cacioppo, 1986 ), one of the most frequently cited models of persuasion, explains how shaping attitudes also shapes behaviors. . , - The authors develop a conceptual approach . Elaboration Likelihood Model Since communication between an organization and customers within fan pages on social networking sites has become a key driver shaping corporate image, we employed the elaboration likelihood model (ELM) in order to examine two aspects of page posts: 1) fan page contributor post quality (FPQ), and Persuasion: Applying the Elaboration Likelihood Model to ... Developed by psychologists Richard E. Petty and John Cacioppo in the 1980s, ELM describes the . SOCIAL JUDGMENT THEORY Consider your personal and professional network. Summary • The Elaboration Likelihood Model (ELM) provides guidance for understanding when and why some communications may be more effective in persuasion than others • Audience characteristics (ability and motivation to process) influence whether the route is central or peripheral • The persuasiveness of the message itself has more influence for the central route than the peripheral . Elaboration Likelihood Model (ELM) . The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. 10.1016/S0065-2601(08)60214-2. Central 2. Richard E. Petty. The Elaboration Likelihood Model has been hailed by some as "unquestionably the most influential recent theoretical development in persuasion research" (O'Keefe, 2002). Central to this model is the "elaboration continuum", which ranges from low elaboration (low thought) to high elaboration (high thought). Chapter 16 —Cognitive Dissonance. Conversely, when elaboration is lower, people use peripheral route processing where they are influenced by rules of . The elaboration likelihood model is a psychological theory that explains how perspectives are formed and changed through persuasion communication. Central route. The ELM model is a theory that suggests that there are two routes to attitude change, the central route and the peripheral route. Even if this is the case, it is by no means a perfect theory. Maduneme, Emmanuel, "Credibility of Spokespersons and E-cigarette Prevention Messages: Elaboration Likelihood Model and The Moderating Role of Perceived Risk" (2021). Incorporating the principles of the Elaboration Likelihood Model into your messages and design will maximize your influence on user attitudes and, therefore, behaviors. However, […] This model has been used to understand the basic of human persuasion in different sphere of life like internet (Yocco, 2014), Health (Etheridge, 2013), Computer Operating system . These models have likely maintained their popu- larity over the past five review periods in part because these theories encom- pass the effects of a multitude of persuasion . Previous research has employed the Elaboration Likelihood Model (EML) to identify factors that affect the review usefulness. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy . 3. Developed in the domain of social psychology, ELM helps explicate the characteristics of effective and persuasive communications to draw an attitude change from a message recipient (Petty and Cacioppo 1986).It argues that persuasive communications involve dual . elaboration is low. The way people are persuaded when they focus on the quality of the arguments in a message. Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there . - The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). Chapter 15 —Elaboration Likelihood Model. Petty R, Cacioppo J. Elaboration Likelihood Model I. The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something depending on how invested they are in a topic. literature by Petty and Cacioppo in 1981. Loyalty, and Elaboration Likelihood Model Abstract Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. It is a theory that specifies when people are more likely to be influenced by the content of . Social Judgment Theory. The Elaboration Likelihood model (cacioppo and petty) 1. This theory organizes the many different attitude change processes under a single conceptual umbrella. Another theory that relates to the Elaboration Likelihood Model is a study by Marcus, Neuman, and MacKuen (2000) utilized the Affective Intelligence Theory to explain how certain emotions influence political judgments. Cognitive Dissonance. 1986;19: 123-205. ‒ Applying similarity ‒ Using celebrities as spokespeople ‒ Understanding the meaning of celebrity endorsers Limitations of celebrities as spokespeople ‒ Overshadow the product ‒ Overexposure ‒ Target audiences' receptivity ‒ Risk to the advertiser 30/12/2016 704023 . The term 'correctness' aims to justify the cognitive processes consumers have when they 'elaborate' on information in order to come to a 'correct . This paper proposes the Instructional Humor Processing Theory (IHPT), a theory that incorporates elements of incongruity-resolution theory, disposition theory, and the elaboration likelihood model (ELM) of persuasion. online health information and the Elaboration Likelihood Model in M-Health context. The central route and the peripheral routes to persuasion. The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. Elaboration likelihood model. One is called the Central route, and the other is called the peripheral route. 2013 Volume 34 • Issue 4 2 To further understand this question, our study applies the elaboration likelihood model (ELM) to examine how the MHI might be made to persuade users to change their attitudes and health behaviors. within the elaboration likelihood model . Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. model and incorporates external factors (normative social influences) on behavioural intention (Ajzen and Fishbein, 1980). The study of attitudes and persuasion began as the central focus of .
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